Built Different. Built Better.
We're genealogists who got frustrated with the status quo. So we built the platform we wished existed.
The Problems We're Solving
The genealogy industry has some trust issues. We've experienced them ourselves, and we're building Gather the Family to be the antidote.
Data Hostage Anxiety
Many platforms make it easy to upload your research but nearly impossible to leave. Proprietary formats, incomplete exports, lost photos and notes.
Dark Pattern Subscriptions
Surprise auto-renewals, hidden cancellation processes, "retention specialists" who make you feel guilty for leaving.
Privacy Concerns
Vague privacy policies, data sharing with "partners," and the nagging feeling that your family's information is being monetized.
Accuracy Problems
"Hints" that lead to wrong ancestors, crowdsourced trees full of errors, and AI that confidently makes things up.
Support Burnout
AI chatbots that don't understand your question, weeks-long response times, and the feeling that nobody actually cares.
Our Philosophy
Built With You, Not For Shareholders
We're a small team building this platform alongside our users. Your feedback shapes our roadmap. We're not optimizing for quarterly earnings—we're optimizing for preserving family stories.
Open Standards, Not Lock-In
We use GEDCOM and other industry standards because your research shouldn't be trapped. If a better platform comes along someday, you should be free to move.
AI as Assistant, Not Authority
Our AI helps you work faster, but it doesn't replace your judgment. We clearly label AI suggestions and encourage you to verify everything with primary sources.
Stories Over Statistics
Genealogy isn't just about dates and names—it's about the stories that connect generations. Our tools help you capture and preserve those stories.
Yes, We're a Startup
We know what you're thinking: "What if they disappear?" It's a fair question. Here's our honest answer.
We're Growing Sustainably
We're not burning through venture capital chasing growth at all costs. We're building a sustainable business that can serve you for decades.
Your Data is Protected Either Way
Even in the unlikely event we close, we commit to 90 days notice and tools to export everything. Your research won't disappear overnight.
Being New is Actually an Advantage
We're not weighed down by legacy decisions or shareholder pressure. We can build things right from the start—with data portability and user respect baked in.
Ready to Try Something Different?
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